B2B Pricing Analytics That Protect Margin and Lift Win Rate
Commercial excellence is the managed discipline that aligns sales, pricing, and revenue operations to profitable growth, combining B2B pricing analytics, commercial analytics, solution engineering, and RevOps, run by experts with AI agents under supervision.
Margin leaks through undisciplined discounting and disconnected commercial teams. InfoSun runs commercial excellence as managed operations: B2B pricing analytics that protect margin, commercial and deal analytics that lift win rate, and revenue operations that align marketing, sales, and customer success on one process. Commercial decisions move from instinct to measured operations.
What we run in Commercial Excellence
Services in Commercial Excellence
Each service runs on the same human-governed, AI-native operating model. Explore any one for what it covers, the outcomes it drives, and how it is delivered.
What the work delivers
Pricing and deal analytics find leakage and guide discount discipline so every deal is priced to its value.
Commercial analytics and solution engineering improve which deals you pursue and how you win them.
RevOps aligns marketing, sales, and customer success on one process and shared metrics.
Commercial KPI dashboards replace instinct with measured, continuous insight.
Typical ranges across supply chain, logistics, and enterprise engagements, baselined against your current numbers at the start.
One operating model, from first workflow to full scale
Choose the processes together, and analyze them first
Stand up the team, governance, and KPIs
Where supervised AI suits the work, and where it does not
Agents draft and perform; your people approve
Tune against live KPIs with your team
Runs on Manhattan, SAP EWM, and Blue Yonder, plus your TMS and ERP. No rip-and-replace.
Build alone, contract it out, or run it with InfoSun
| Build in-house alone | Contract it out | Run it with InfoSun | |
|---|---|---|---|
| Speed to value | Slow ramp: hire, tool, and train first | Fast start | Fast start, on the systems you already run |
| Who owns the capability | You, eventually | The vendor | You: playbooks, models, and process transfer to you |
| Process knowledge and data | Stays in-house | Accumulates with the vendor | Stays in your systems and your data |
| AI in the operation | You build it yourself | On the vendor's roadmap | AI-native from day one, human-supervised |
| Measured on | Effort and milestones | Activity and SLAs | Outcomes against your baseline |
US business logistics costs reached $2.4 trillion, 8.7% of GDP, and rising operating costs are the top concern for 72% of 3PL providers.
CSCMP State of Logistics, 2024; industry surveys cited in InfoSun's 3PL market analysis. Market context, not InfoSun results.
You see the number on your own systems
No logos to borrow, no invented results. We prove value the only way that counts: on your baseline, on your dashboards.
- 1Baseline your numbers
We measure your current cost, accuracy, and service together at the start, so every target is grounded in your reality.
- 2Agree the target first
We set the outcome numbers with you before work starts. No moving goalposts.
- 3Run it on one site
We prove the model on a single workflow or site before scaling, so risk stays small.
- 4Report on your dashboards
You see the movement on your own metrics, monthly, not on ours.
We run on the WMS, TMS, and ERP you already own.
AI agents propose, your experts approve. Never a black box.
Get the baseline and business case before you commit.
Measured on cost, accuracy, and decision speed, on your P&L.
Frequently asked questions
What is commercial excellence?+
Commercial excellence is the discipline of aligning sales, pricing, and revenue operations so a company wins more profitable business consistently. It combines commercial analytics, pricing discipline, and process rigor to lift win rate, margin, and revenue predictability. It turns commercial decisions from instinct into data-driven, measurable operations.
What is B2B pricing analytics?+
B2B pricing analytics is the analysis of pricing, discounting, and deal data to set and defend prices that protect margin without losing deals. It includes price elasticity modeling, margin and deal analysis, and discount governance through a deal desk. Done well, it improves price realization and protects profitability on every quote.
What is the difference between RevOps and sales ops?+
Sales operations supports the sales team specifically: pipeline, forecasting, quotas, and CRM hygiene. Revenue operations (RevOps) is broader: it aligns marketing, sales, and customer success around one revenue process and shared data. Sales ops optimizes selling; RevOps optimizes the whole revenue engine end to end.
What does a solution engineer do?+
A solution engineer, also called a sales or pre-sales engineer, translates a customer's operational problem into a designed, deliverable solution, handling technical discovery, scoping, and solution design during the sales cycle. They bridge commercial and delivery teams so what is sold can be built and priced accurately. Strong solution engineering improves win rate and reduces post-sale surprises.
How does pricing analytics improve profitability?+
Pricing analytics improves profitability by finding margin leakage, identifying underpriced segments and deals, and guiding discount discipline so every deal is priced to its value. Even small gains in price realization drop straight to the bottom line because there is no added cost to serve. InfoSun runs pricing and deal analytics as managed operations that inform pricing decisions continuously.
What is revenue operations?+
Revenue operations (RevOps) is the function that unifies the people, process, data, and technology across marketing, sales, and customer success to drive predictable revenue growth. It removes the silos and handoff gaps that leak revenue and manages the full commercial process on shared metrics. The result is better forecasting, higher win rate, and more efficient growth.
Written and reviewed by the InfoSun operations team. Last updated July 14, 2026.
Why rent capacity when you can own your capability?
In a 30-minute assessment we map one high-cost workflow against your baseline and show the path to it.
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